Numi inspires well-being of mind, body and spirit through the simple art of tea. Our company is rooted in the principle of creating a healthful product that nurtures people and honors the planet. With all of our company initiatives, we strive to foster a healthy, thriving global community while bringing you the purest, best-tasting organic tea.
After spending many years apart traveling the world and pursuing interests in art, brother and sister Ahmed and Reem Rahim met up during a family vacation to the Grand Canyon and discussed starting a tea business. Ahmed had been living abroad and had owned and operated teahouses in Europe while Reem had been studying art in Northern California. They wanted to create an entity that would encompass both of their passions. In 1999, after observing that competing brands in the U.S. tea market differed little from one another in quality, consistency, and selection, Numi was created in a tiny 750 sq/ft apt in Oakland, CA. Inspired by art and exotic teas, Reem and Ahmed created a company whose hallmark is super-premium, organic and Fair Trade Certified teas and herbal teasans made with 100% real ingredients.
We named our company Numi after the Middle Eastern dried lime teasan that we drank as children in Iraq. Traditionally harvested and dried in the hot desert sun, this rare dried lime is steeped in hot water and has been enjoyed as a tea for centuries (Numi in Arabic means citrus). Numi has a distinct, tart citrus flavor and is an oasis of health.
While the tea inspired both the creation and naming of our company, we have come across several iterations and meanings from around the world for these resonant two syllables.
‘Numi is more than just a tea company. We are an organization that delivers goodness through the intentions of our work and the collaborations with our community. ’ Ahmed Rahim – Co-Founder, CEO, and Chief Alchemist
The Numi Foundation
Created by Numi founders and siblings, Reem and Ahmed Rahim, the Numi Foundation grew out of Numi, Inc.’s quadruple bottom line business ethic that includes people, planet, profitability and purpose. The Numi Foundation’s mission is to foster thriving communities by supporting initiatives that nurture art, education, health and our natural environment. We envision a world where all people have access to art, nature, knowledge and resources for good health. Learn more about the Numi Foundation.