Our Tea

We let Nature speak for itself- hand-picking premium organic teas and herbs and blending them with only real fruits, flowers and spices. Since we use real ingredients and high quality teas & herbs (not tea dust or fannings), there is no need to apply “natural” flavourings or fragrances to create flavour. This means you can pronounce the ingredients, know exactly what you’re sipping and savour true gifts of Nature.

Our teas are packaged in facilities and on machines that do not process or work with gluten. Our teas do not come into contact with soy, dairy, or nut products. Our tea bags are compostable and made from Manila hemp cellulose. They are non-GMO verified, oxygen whitened and the tag is made from 100% recycled material and soy-based inks.

Most teas on store shelves are blended or sprayed with “natural” or artificial flavourings or fragrances for flavour. “Natural” flavouring results in a strong perfumey and cloying after-taste that masks the true taste of tea. This is often done to cover up poor quality tea & cut costs.

Natural and artificial flavours are made by “flavourists” in a laboratory by extracting either “natural” or “synthetic” chemicals to create flavourings. According to FDA Code, the definition for Natural flavour is: the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavouring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material… whose significant function in food is flavouring rather than nutritional” (21CFR101.22).
Popular flavouring additives you’ll find in other teas include: Bergamot orange (Earl Grey), Lemon, Berry, Fruit, Vanilla and Floral teas. Quality food isn’t sprayed with flavourings. Why TEA? Our unique blends use real ingredients applying both innovative and traditional methods to create natural and authentic flavours.

After being picked, tea leaves are placed in meshes to sort out their sizes. Fuller leaves stay in the top meshes while broken or crushed leaves (“Broken Orange Pekoe”) fall to the bottom. The tiny remnants of the sorting and/or crushing process result in fannings (because they are ”fanned” away) or dust (swept from the bottom). Because the surface area of these particles are smaller, tannin (natural in tea) is released quicker (after 1-2 minutes) often resulting in a bitter or astringent taste.
A larger leaf has a broader surface area and thereby can be steeped longer before tannin is released (3-5 minutes).
This results in a fuller, smooth flavor. 90% of tea bags are made of dust or fannings while Numi tea bags are made of more premium quality tea leaves.

At Numi, we are committed to supporting organic tea cultivation to protect the health of farmers, the planet and you. Beyond delivering the highest quality of product, organic teas are cultivated without the use of chemical fertilizers, herbicides or pesticides.
As with all intensively farmed crops, conventional tea is routinely treated with a broad range of agricultural chemicals that are potentially harmful to farmers, farm workers and the environment. As opposed to most produce that is washed prior to consumption, most teas are oxidized (air-dried) without first being washed. This means that chemicals can steep directly into your cup.
Choosing organic not only preserves our earth’s resources and protects the health of the farmers, but ensures that what is going into our bodies is 100% natural, made the way nature intended.